Continue reading on Bookkeeping in Bunny Slippers

As we reach the end of this year and begin looking towards the new one ahead, it’s important to remember why we do what we do… why we work.

Because, you see, it doesn’t really matter where we work…

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When managers and owners begin to look at managed services, application hosting, and cloud solutions for the business, how do they know which “flavor” will best suit their needs?  If they don’t really understand what the terms mean, they may not end up with the delivery they intended.  Because there are so many and varied definitions of what “cloud” is, even the terms like public, private, and shared may take on various meanings.  So, in order to try to be as clear as possible, I’ll focus on the application hosting model, and the approaches taken by the community of providers recognized by Sage and Intuit as Commercial Hosts for those respective solutions.

First, a brief description of how the application hosting services generally work:

Your PC becomes the rough equivalent of a “dumb terminal”, which connects to the host servers via the Internet.  On the host systems is where the applications run and the data is stored.  The host computers serve up your “desktop” and/or applications, and store the associated data.

When you connect to the host systems, you might be connecting to a single desktop/application server, or you may be able to connect to multiple eligible systems.

If you can connect to one or more servers with a standard set of applications or services, and if different users from different businesses also connect to these servers, then the solution is generally referred to as being “shared” or “public”.

If you may only connect to the server or environment which has been customized for your organization, then you have what is referred to as a “private” or custom solution.

Generally, “shared” systems are simply servers with a consistent set of applications and services available on them.  Possibly part of a “load balanced” series (where each user is directed to the least-busy server upon login), these shared servers often deliver the services most frequently subscribed or the applications which are most frequently used by the customer base.  Shared services may offer the highest levels of fault tolerance, because there are multiple eligible systems the user can log in to.  If one system becomes unavailable for whatever reason, users may be reconnected or “balanced” to the other servers in the pool, virtually eliminating (or at least significantly reducing) downtime.

Custom deliveries, often referred to as “private”, are really just systems which are designed to carry a specific set of users, applications, services, or some combination of those.  Customers who desire to have a unique mixture of applications hosted, for example, will subscribe to private cloud services, where they can have their selection of solutions implemented without concerns of interactions or interference from other businesses, user groups, or product installations.  Once a business has a “private” environment, it is usually easier to then continue to add customized or new applications to the mixture, as the only community being impacted is the subscriber of the environment.

Regardless of whether or not your desktop and application servers are shared, your subscribed data storage facilities may be positioned differently.  Much of this is due to the requirements of the applications.  Some applications use standard database server environments, such as Microsoft or Pervasive SQL, while others may use more proprietary database or data formats.

The various data service requirements will often be handled by different servers or machines in the network, so your data could easily be distributed amongst a variety of machines, each handling the data requirements for specific data management services or platforms.

Whether or not your data is stored on “shared” servers or systems, it is generally secured and “virtualized” for your organization to prevent visibility and/or access by others.  Centralized storage and management of data is essential to the service provider, and allows for backup, virus protection, data security, and other areas to be addressed efficiently and effectively.  There are other issues, however, which must be weighed against management efficiencies and resource utilization in order to deliver a quality and consistent experience for the customer.

How data is managed by the service provider is key to understanding what fault-tolerance and recovery options you can expect.  Other issues which may impact fault tolerance are revealed in the various methods of approaching data management on the host.  As an example, running multiple SQL database applications may suggest that the service provider should consider using an Enterprise SQL Cluster to increase fault tolerance, density and performance of all hosted SQL databases, rather than approaching each database environment as an individually managed object.  When economies of scale can be developed to increase the overall capabilities, it delivers a more robust experience for the customer and increased efficiencies in the technical environment.

Alternatively, some situations may warrant more, not less, distribution of data services.  The QuickBooks database manager (Sybase) is a great example of an application driving this need.  Because there are a number of issues with the QB database managers, it may make sense for the service provider to have a number of different data silos for QB data, rather than a single large facility.  The effects of database manager crashes and stalls might be mitigated if users are segmented across multiple DB managers.  Distributing the base across multiple DB managers allows for most customers to remain unaffected in the event of failure or crash of one of the DB managers, but also increases the data management requirements and costs for the service provider.

The truth is that there is no single correct approach for delivering hosted/managed application services.  The market, users, and applications, coupled with platform and delivery system factors, provide enough variables that there is not and cannot be (at least, in the foreseeable future), one size which fits all.  There are, however, approaches which deliver consistent and fundamental capabilities to broad market and user bases.  The applications businesses need, and the specific weird and unique requirements of those applications, will continue to drive the varieties of delivery modes and methods which service providers will continue to offer to their business customers.  This is where the trust and experience of the provider becomes essential in understanding how best to craft the underlying technical delivery for each application and customer requirement.

Get more information on hosting solutions for QuickBooks, Peachtree, Simply Accounting and more at www.cpaasp.com

From Linda Hunt of  The Bookkeeper’s Club:

Some bookkeepers I know LOVE everything about technology and others are a little more skeptical about the benefits. Maybe you’re somewhere in between? Regardless, it’s time-consuming trying to figure out which technology tools, software programs and online systems are efficient and cost-effective.

Which is why I’m thrilled to introduce to you The Bookkeeper Club’s new Technology Expert, Joanie Mann. I chose Joanie because she knows the ins and outs of technology and how bookkeepers can utilize it to streamline their business. She’s agreed to give everyone (even non-members) an exclusive SNEAK PEEK into the great content she’ll be providing as our go-to Technology Expert.

Mark your calendar to join Joanie and I for a FREE teleclass on November 14th!

Here’s the link to register, Click here…

On this call Joanie will share with us will share with us “How Bookkeepers Can Use TECHNOLOGY to Save Time and Make More Money” with the following tips:

• Why bookkeepers must pay attention to technology or risk being left behind by their clients.
• Different ways to utilize technologies to streamline your business and make you much more efficient.
• How to find the right match because there is no one-size fits all or one right answer for every bookkeeper.

You’ll want to be on this call live to get the latest technology tips you can implement right away. It’s also a great opportunity to get a “taste” of the learning my brand new panel of experts of The Bookkeepers Club provide – with no obligation or strings attached.

Mark your calendar and make sure to join us live:

DATE: Monday, November 14th
TIME: 5 pm Eastern/ 4 pm Central/ 3 pm Mountain/ 2 pm Pacific
REGISTER HERE

Find out more about The Bookkeeper’s Club today

Are you wanting to learn more about options for working in the cloud with your clients?

Are you confused on what your options are relating to QuickBooks and the Internet?

Are you curious about what application hosting is and how it works?

Are you an accountant, bookkeeper or consultant looking for better ways to work with QuickBooks clients?

Watch the recorded presentation by Michelle Long and Joanie Mann, and find out why and how thousands of successful QuickBooks consultants and accounting professionals work with their clients via the Web.

Featured in the presentation:

DirectConnect services from InsynQ CPAASP

Direct Connect QuickBooks services are integrated right into the Windows Start menu and task bar on your computer, making accessing the cloud applications seamless and simple. No pesky web portals and no provider advertising.

• hosted application icons appear right on the local PC desktop and start menu
• applications open in separate windows on the desktop
• applications looks and feel like they’re running on the local PC
• learn more about DirectConnect applications from InsynQ

SGCN Consultant Desktop Solution

This application hosting solution is quick to deploy, does what you need it to, and is more affordable than any other solution for QuickBooks Consultants and ProAdvisors.

• new service offered in partnership with The Sleeter Group Consultant Network
• provides easy access to wide variety of QuickBooks consultant tools and utilities
• single subscription price makes it easy to get more applications hosted for lower cost
• learn more about the SGCN Consultant Desktop Solution

A recent article on itp.net reveals that businesses in the Middle East are now more frequently seeking out high value solutions for business accounting, such as Intuit QuickBooks, rather than purchasing “premium brand” solutions… and the reseller channel is feeling the pinch.  The issue is largely one of brand-recognition, and it’s a tough issue to fight.  As the article says, “..when potential customers realise that one-third of all US SMEs run their businesses on Intuit’s QuickBooks software, they begin to appreciate the value of the software”.

It’s also possible that cloud-hosted QuickBooks (such as from cpaasp.com) has made the solution much more available and recognized in other markets… particularly since many of those markets are on the forefront of providing outsourced processing services for US-based businesses.

“Value enterprise publisher Intuit is stealing market share from its more established rivals, as businesses in the region look to cut unnecessary costs, its master partner in the MENA region has claimed.”

“Speaking about the state of the market, managing director of TransNational Computer Middle East, Vijendra Singh said that every week, more and more companies in the region are switching to Intuit-based solutions.”

“More and more people are becoming price sensitive,” he revealed. “Even some of the biggest companies in the market are looking at their bottom line and asking ‘do we really need this premium brand?’”

read the rest of the article on itp.net

Particularly with the ability to have Intuit QuickBooks hosted in the cloud by providers like cpaasp.com, and with the plethora of integrations available to extend the solution, larger businesses are finding that QB actually can do the job for them.

It’s not always about the superiority of the solution… sometimes it’s simple inertia in the market, momentum that has built up over many years and which extends from software developers to consultants and trainers.  *note: I have an old blog post on a similar subject here:  Giving Credit Where Credit Is Due

It’s also important to consider that tough economic times force folks to sometimes go for less than they may need just because it’s more affordable.  I wouldn’t imagine that the Middle East is immune to economic issues, eh?

And, don’t believe everything you hear.

With the inception of the Authorized Commercial Hosting program for Intuit QuickBooks, a great deal of competitive messaging was introduced to the market.  Various hosts and providers are marketing for your business, and the same caveats that exist elsewhere in the market exist here in no lesser degree: let the buyer beware.  Due diligence is key to getting the service you really want, and you should listen carefully for the clues that may reveal the underlying truth about the service or provider you’re looking at.

At the Intuit ISP Summit, for example, there was a lot of information floating about regarding “the one and only host for QuickBooks Enterprise”.  Generally, this type of obfuscation by the provider’s marketing department wouldn’t bother me (I see it all the time), but in this case, it is not good information and leaves a lot of channel participants wondering what their realistic options are.  ISPs in particular need to understand their options for delivering QBES products, because that’s the lifeblood and revenue opportunity for the channel.  Selling the solution direct-to-market competes with the channel, and reduces options for implementation and long-term product support.  The hosting community can be a valuable partner in the business model, but it’s important to partner with a provider who understands your motivations and concerns, and who has aligned their service model to your greatest benefit.

My suggestion would be to vet out your potential providers, and ask them about their position or placement in the market and in the Intuit hosting program, as well as doing the necessary investigation into their delivery model, protections, and application and support offerings.  If they tell you that they’re the only ones who can do this… be wary.  You don’t want to start off an important business relationship based on half-truths.  It doesn’t bode well for the long-term.

Truth Number One:  NO Intuit-authorized provider has allowances or grants beyond any other.  This means that each and every hosting company authorized by Intuit as a Commercial Host for QuickBooks can lawfully offer:

1. hosting for QuickBooks Pro and Premier Editions, supported versions only
2. hosting for QuickBooks Enterprise Edition, supported versions only
3. subscription rental (some call it lease) licensing for QuickBooks Pro and Premier editions

Truth Number Two:  Intuit’s website lists the authorized providers and the program general guidelines.

1. The listing can be found at www.quickbooks.com/franchisesolutions  and then linking to the “Intuit Hosting Program” tab
2. Authorized QuickBooks hosts, as listed by Intuit, are:

• Right Networks. Telephone: (888) 417 4448
• InsynQ, Inc. Telephone: (866) 206 1781
• Uni-Data & Communications, Inc. Telephone: (718) 445-5600 x3180
• Xcentric Telephone: (678) 297-0190
• Cloud9 Real Time Telephone: (888) 869-0076
• Coaxis International, Inc. Telephone: (850) 391-1022
• myownasp. Telephone: (800) 521-7322
• NovelAspect.com. Telephone: (888) 228-0143
• Swizznet. Telephone: (888) 794-9948
• Awensa. Telephone: (888)390-5423

Truth Number Three: Intuit has selected a “private label or co-brand” partner to offer limited QBES hosting services under Intuit’s brand.

1. The partner, Right Networks, offers QBES hosting direct to market as a service branded and priced by Intuit… many say in direct competition with the ISP network and reseller channels.
2. Hosting of QuickBooks Enterprise editions is NOT limited to this provider.

Got it?

Cloud computing, online applications and Internet services are changing how we do business.  Interaction is real time, and the market demands that data be real time, too.  Accounting after-the-fact for business activities is helpful, but doesn’t provide the business owner with the information when and where it is most useful: here and now.

Learn about cloud computing approaches as they apply to working with QuickBooks software and clients using QuickBooks, and get the foundation you need to start using the right solutions to solve the variety of bookkeeping and workflow problems you and your clients face each and every day.

This free one-hour webinar is provided by The Sleeter Group, presented by Michelle Long, and features Joanie Mann of InsynQ CPAASP, a leader in the application services market and the first company authorized by Intuit as a commercial host for QuickBooks.

At the end of the webinar, we’ll also be making an exciting announcement which will bring new value and opportunity to QuickBooks consultants everywhere, so make sure to reserve your place today!

When all you have is a hammer, every problem looks like a nail.  Let us help you understand your “cloud” options, and fill your toolkit so you have what you need to address the variety of issues each of your clients delivers to you.

QuickBooks in the Cloud 101 – an entry-level introduction to working with QuickBooks clients and users online.

When a user logs in to a virtual desktop, and all their valuable and beloved applications are available to them, fully functional and integrated as they are on the PC, with all their data available to them as well, the reaction is almost always one of excitement, empowerment, and – ultimately – bewilderment. “Why”, they ask, “doesn’t everyone do this?”

Good question.

At least part of the answer is due to the way software companies license and sell their applications. Now, if you can continue to produce your product in the same way you always have, distribute it using your known distribution channels (which deliver predictable performance), and realize revenue in the manner to which you have become accustomed, why would you actively seek to create disruption in the “normal” flow of things? Especially when status quo seems to be working pretty well.

Another good question.

The adoption of virtual computing (in this case, hosted desktops and the applications associated with them) is pretty much in the hands of the application software companies. It’s certainly not the platform that we are waiting for. The base technology is already proven on the hardware side, with blade servers and other high-density configurations available. And the software has been proven in a variety of deployments, as demonstrated by Microsoft Terminal Services, Quest Software, VMWare, Citrix,and others.

So – the software companies are part of the barrier.

And so it comes down to the application software manufacturers. These guys seem to fall into two main camps when it comes to cloud-ifying (my new term) their applications: (1) redevelop the app with a web framework and deliver a browser-based solution, or (2) pick a single delivery model from the above list of platform software providers, and eliminate any true integration capability. In short – webify or segregate. Either way, it creates severe limitations in the way the software can take advantage of integrations with other applications. And, for most desktop software vendors, integration with other desktop applications is frequently one of the key benefits of the product.

The web-based applications have already come to grips with this reality. Where a download of a document to your favorite word processor was once just fine, the market now demands data re-use and expanded business process integration, forcing the web applications to open themselves to outside integration and 3rd party developments. Just look at the developer network Salesforce.com has built. If that doesn’t prove that no app is an island, I don’t know what does.

But the desktop apps who have chosen to “webify” using application publishing and delivery tools have evidently forgotten that one thing: integration is part of what makes their apps popular. No business process is an island, and the data rarely stands alone. Would ACT! be so popular if it couldn’t integrate with your Outlook email client, or with your MS Word word processor? Would MS Excel be so popular if you couldn’t push almost anything to a spreadsheet file? The answer is no. This is why the integrations were developed in the first place – greater functionality and an improved value proposition, resulting in increased use and user productivity.

Too many options?

To complicate the problem, there is not just one delivery method that works for every application, business model, or user. With the variety of technologies available, independent software companies have hard choices to make in determining how their cloud’d products might be offered, and additionally by whom they might be sold. As of today, though, many software companies have approached the problem alone, where opting to use their “hosted” editions frequently eliminates the option of integrating on the desktop with other locally-run applications.

Not only does the software maker have to find the best technology/platform fit for the delivery and for their market, but they must also then consider their distribution channel – the “food chain”of delivery of the product or solution. Often this “who” that can offer the product is just as big a problem as “how”.

The maker of a given software package is in the business of selling their software, not other peoples’ software. While integration with other products is exceptionally important to the product’s value in the market, the software maker is fundamentally concerned with only the sales of their own solution. They tend to promote sales through resellers and consultants who can not only provide the software but offer install, training, and ongoing support as well. Designating sales organizations which are “authorized” to represent a product is a typical software company approach.

Many of these authorized resellers are focused exclusively on selling the software solution, not the ongoing support of the platform. These resellers are often highly skilled at working the specific software application, but may lack in-depth understanding of the platform upon which it runs.

Some authorized resellers are actually integrators – companies who sell products from a variety of sources and combine them into “solutions”. Historically, integrators have been key players in creating successful markets for certain products, providing the support and other services necessary to keep the products entrenched in the user community.

In many cases, the integrator makes their money on the support element on the arrangement, not necessarily on the product. In these situations, the platform and ongoing maintenance and support are the key revenue drivers, and the integrator may be loathe to recommend a solution to the client that cuts into their involvement and revenue stream. And hosted, managed, cloud-based application services can certainly do that.

What is the answer? Well, there isn’t just one that jumps out.

One element in the solution is recognition by software companies that their products need to be available in a hosted model. Consumers require choice in terms of their involvement with the business IT infrastructure. Some folks want to control it, others simply need access. The business of hosting applications is growing, but many of the software makers in the market aren’t behind the movement.. they are unwilling participants who leave it up to the service providers (the integrators in the datacenter) to make things work. In some cases (I will refrain from naming names herein) end-user licenses are even written to make hosting the software an illegal event.

Another element, equally if not more important, is the service provider community. With the wide variety of technical standards out there – the different technologies, different approaches, different levels of consideration, and different market sensitivities – it is no wonder that fear and doubt are prevalent in the market.

And then there is the distribution channel and method of selling licensing. Many software companies work exclusively through their authorized reseller channels. While this may benefit the user from a product knowledge standpoint, it creates difficulties with the new delivery model and frequently puts the software sales channel in direct competition with the platform providers.

The tweener gets you from here to there.

While the concept of cloud-ifying desktop and network applications may seem to be “fraught with peril”, it can be done well and deliver significant benefits to the company. By simply changing the way employees access and interact with their applications rather than changing the apps themselves, businesses can introduce an entirely new range of business benefit and capability. Outsourcing the business IT can also represent cost savings and, more importantly, allow you to focus personnel and financial resources on your core business. And, for those who see online application services as the future, this “tweener” step gets you divested from localized technology and helps to embrace the flexibility and freedom that virtual and mobile computing can deliver without forcing radical change.

Now, if we can only get the software makers on board.

Learn more about hosted applications and why Outsourced IT services, Cloud computing, and working at any time and from anywhere makes a lot of business sense.