There’s a lot to be said for inertia… Intuit QuickBooks in the Middle East
A recent article on itp.net reveals that businesses in the Middle East are now more frequently seeking out high value solutions for business accounting, such as Intuit QuickBooks, rather than purchasing “premium brand” solutions… and the reseller channel is feeling the pinch. The issue is largely one of brand-recognition, and it’s a tough issue to fight. As the article says, “..when potential customers realize that one-third of all US SMEs run their businesses on Intuit’s QuickBooks software, they begin to appreciate the value of the software”.
It’s also possible that cloud-hosted QuickBooks have made the solution much more available and recognized in other markets… particularly since many of those markets are on the forefront of providing outsourced processing services for US-based businesses.
“Value enterprise publisher Intuit is stealing market share from its more established rivals, as businesses in the region look to cut unnecessary costs, its master partner in the MENA region has claimed.”
“Speaking about the state of the market, managing director of TransNational Computer Middle East, Vijendra Singh said that every week, more and more companies in the region are switching to Intuit-based solutions.”
“More and more people are becoming price sensitive,” he revealed. “Even some of the biggest companies in the market are looking at their bottom line and asking ‘do we really need this premium brand?'”
Particularly with the ability to have Intuit QuickBooks hosted in the cloud by authorized providers, and with the plethora of integrations available to extend the solution, larger businesses are finding that QB actually can do the job for them.
It’s not always about the superiority of the solution… sometimes it’s simple inertia in the market, momentum that has built up over many years and which extends from software developers to consultants and trainers.
It’s also important to consider that tough economic times force folks to sometimes go for less than they may need just because it’s more affordable. I wouldn’t imagine that the Middle East is immune to economic issues, eh?